Over the years, we as humans have developed specific traits when it comes to surfing our way through the internet. We scroll to read more, scroll away, or scroll to get to the next interesting topic. We like skimming instead of deep reading, and we like scanning videos for the juicy bits. We interact with picture carousels, but only a little bit. We need fewer choices when it comes to products, articles, and pictures because too many of one thing overwhelms us.
Humans are funny creatures, and we are definitely picky when it comes to making up our minds about whether or not we will scroll past or keep reading content.
All of these traits play into how designers develop content and websites for their users. This brings me to UX and UI. User experience and user interface are extremely important to designers, but just what do they mean exactly?